<?xml version="1.0" encoding="UTF-8"?>
<!--
  UGLY Studio — sitemap.xml
  Lists every public page so search engines can find and crawl them.
  priority   = how important a page is relative to the others (0.0–1.0)
  changefreq = how often the page's content changes (hint to crawlers)
  lastmod    = the date the page last changed (YYYY-MM-DD)
  Update lastmod whenever you meaningfully change a page.
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">

  <!-- Homepage — most important page -->
  <url>
    <loc>https://theuglystudio.com/</loc>
    <lastmod>2026-07-01</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <image:image>
      <image:loc>https://theuglystudio.com/assets/images/og-cover.webp</image:loc>
      <image:title>UGLY Studio, Best UI/UX and product design agency</image:title>
    </image:image>
  </url>

  <!-- Case study: BlueComply — B2B SaaS compliance platform -->
  <url>
    <loc>https://theuglystudio.com/casestudies/bluecomply</loc>
    <lastmod>2026-07-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://theuglystudio.com/assets/images/casestudies/bluecomply/cover.webp</image:loc>
      <image:title>BlueComply, compliance platform UI/UX by UGLY Studio</image:title>
    </image:image>
  </url>

  <!-- Case study: Insfers — Web3 stablecoin payments platform -->
  <url>
    <loc>https://theuglystudio.com/casestudies/insfers</loc>
    <lastmod>2026-07-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://theuglystudio.com/assets/images/casestudies/insfers/cover.webp</image:loc>
      <image:title>Insfers, Web3 payments platform UI/UX by UGLY Studio</image:title>
    </image:image>
  </url>

  <!-- Case study: BloomWise — paycheck-optimization fintech app -->
  <url>
    <loc>https://theuglystudio.com/casestudies/bloomwise</loc>
    <lastmod>2026-07-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://theuglystudio.com/assets/images/casestudies/bloomwise/cover.webp</image:loc>
      <image:title>BloomWise, fintech app UI/UX by UGLY Studio</image:title>
    </image:image>
  </url>

  <!-- Case study: Taskscribe — capture-first mobile notetaking app -->
  <url>
    <loc>https://theuglystudio.com/casestudies/taskscribe</loc>
    <lastmod>2026-07-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://theuglystudio.com/assets/images/casestudies/taskscribe/cover.webp</image:loc>
      <image:title>Taskscribe, mobile notetaking app UI/UX by UGLY Studio</image:title>
    </image:image>
  </url>

  <!-- Privacy policy — legal page, rarely changes -->
  <url>
    <loc>https://theuglystudio.com/privacy</loc>
    <lastmod>2026-07-01</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>

</urlset>
